Hello, we are

Marketing Solutions for SMEs, Challenger Brands and Start-Ups
●
Marketing Solutions for SMEs, Challenger Brands and Start-Ups
●
Marketing Solutions for SMEs, Challenger Brands and Start-Ups ● Marketing Solutions for SMEs, Challenger Brands and Start-Ups ●
The Mind Collective (or TMC as we are affectionately known) offers bespoke marketing solutions for SMEs, Challenger Brands and Start-Ups across FMCG food, drink, personal care and consumer goods.
10 years ago (yes, really), we pioneered a plug-and-play marketing model. We recognised that SMEs wanted access to dedicated marketing capability but in a more flexible and modern working way - not an expensive fixed overhead that isn’t right for the size or growth trajectory of the business.
These days it’s called Fractional Marketing - though we’re not sure we love the term. There’s nothing fractional about our commitment, passion or drive!
From strategic planning and performance marketing to digital strategy, social media management, influencer marketing and content creation - we offer it all, flexibly tailored to your needs.
We aren’t an “agency”, we are a Collective of marketers from fresh graduates to seasoned pros with experience across multiple brands and categories.
What Our Clients Say...
“You were a complete game changer for us initially and have just been incredible ever since. My only regret is that you couldn't have just been a permanent member of Mani…”
Stu Macdonald, Founder of ManiLife
"Great bunch of people who actually give a damn and go above and beyond. There is a lot of value in someone caring."
Peter Grainger, Co-founder of Cafepod
Brands We’re Proud to Work With






















Our Mission:
Our mission is simple - help brands grow, punch above their weight and get real results. We always flex the marketing solution around your business, brand and stage of growth.
All the Ways We Support Your Brand
-
Marketing Strategy & Planning
Brand Proposition & Positioning
Communications Planning
Innovation Development & Product Launches
Market Research Management
Marketing Project Management
Marketing Resource Hire, Development & Training
-
Content Strategy & Campaign Planning
Content Creation & Graphic Design
Social Media Management (organic)
Community Management & Social Listening
Brand Partnerships & Collaborations
Influencer Marketing
-
Paid Social Media & Digital Advertising
PPC & SEO
Email Marketing
Affiliate Marketing
Amazon Marketing
E-commerce Management
-
Marketing Activation & Execution
Retailer & Shopper Marketing
CitrusAd Management
Sampling Management
Event Management