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Marketing Solutions for SMEs, Challenger Brands and Start-Ups

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Marketing Solutions for SMEs, Challenger Brands and Start-Ups

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Marketing Solutions for SMEs, Challenger Brands and Start-Ups ● Marketing Solutions for SMEs, Challenger Brands and Start-Ups ●

The Mind Collective digital marketing agency team sitting together outdoors in Birmingham, showcasing a collaborative and creative culture

The Mind Collective (or TMC as we are affectionately known) offers bespoke marketing solutions for SMEs, Challenger Brands and Start-Ups across FMCG food, drink, personal care and consumer goods.

10 years ago (yes, really), we pioneered a plug-and-play marketing model. We recognised that SMEs wanted access to dedicated marketing capability but in a more flexible and modern working way - not an expensive fixed overhead that isn’t right for the size or growth trajectory of the business.

These days it’s called Fractional Marketing - though we’re not sure we love the term.  There’s nothing fractional about our commitment, passion or drive!

From strategic planning and performance marketing to digital strategy, social media management, influencer marketing and content creation - we offer it all, flexibly tailored to your needs. 

We aren’t an “agency”, we are a Collective of marketers from fresh graduates to seasoned pros with experience across multiple brands and categories. 

Get to Know Us
  • The right mix of skills every time

    Marketing Solutions tailored to your needs

    The right mix of skills every time

  • 99% of our business comes from word of mouth

    Clients trust us and recommend us

  • Pioneers of the plug-and-play model

    10+ Years of SME Marketing Expertise

    Pioneers of the plug-and-play model

Close-up of fresh bagels with Just Spices seasoning, ideal for content marketing and digital campaigns focused on taste and lifestyle appeal.
Lifestyle food photography of Love Sum dumplings, produced for digital marketing and social media campaigns targeting adventurous eaters.
Lifestyle family scene with Najma turkey slices, styled for a digital marketing campaign to highlight healthy eating and everyday brand storytelling
Bright, appetising image of lasagna with Lea & Perrins branding, demonstrating how digital marketing agencies use food photography for campaign impact.
Premium product photography of Hayman’s London Dry Gin and cocktails, perfect for a digital marketing agency’s portfolio of beverage brand campaigns. Used to support paid advertising activity on Meta
Social-media-ready product shot of Tarczyński chicken kabanos and fresh skewers, created as part of a digital marketing strategy for consumer engagement.
Bold creative image of Cheddar Cheesies snack, ideal for digital marketing campaigns that boost brand awareness through playful visual content.
Vibrant campaign image of Mighty Slice high-protein desserts, used to illustrate digital marketing content strategy for health food brands used to organically support their on-platform citrus advertising
Colourful, overhead image of an Asian feast using Love Sum dumplings (as seen on Dragon's Den), designed for digital marketing campaigns and social media storytelling to engage food lovers.
Flat lay of Heinz tomato products styled for a digital marketing agency campaign focused on food branding and social media content creation. Used as the design for influencer send out boxes/ influencer our reach work
Premium mocktail photography of Savyll Grapefruit Paloma, used in digital marketing campaigns to elevate alcohol-free beverage branding.
Professional product and lifestyle image of Oshee sports drinks and bar, used in digital marketing campaigns to highlight influencer partnerships and brand activation as well as used to create Amazon A+ and brand store content to organically boost SK
Creative flat lay of Heinz for Baby Immunity Support baby pouch, designed for digital marketing content showcasing health and wellness messaging.
Lifestyle product photography of Elsinore Seafood Gumbo, perfect for a digital marketing agency case study on FMCG packaging and brand positioning
Bold graphic campaign for Whey Better protein chocolate, used in digital marketing campaigns to promote health-conscious indulgence and brand engagement. Used to support full D2C and Ecommerce activity.
Vibrant, social-first image of Jaldee Turkey Chorizo Bites, created for a digital marketing agency campaign highlighting snack innovation.
Creative food styling of Planted duck bao buns with plant-based hoisin duck for a digital marketing campaign showcasing brand storytelling and visual content strategy.
Full product range shot of Manilife peanut butters, styled for a digital marketing agency campaign to boost brand recognition and e-commerce sales
Sustainability-focused image of Neat foaming hand wash, optimised for digital marketing campaigns that promote eco-friendly consumer products.
Food styling of Suhana chicken tikka for a digital marketing agency portfolio, demonstrating recipe content and creative campaign execution.

What Our Clients Say...

“You were a complete game changer for us initially and have just been incredible ever since. My only regret is that you couldn't have just been a permanent member of Mani…”

Stu Macdonald, Founder of ManiLife

"Great bunch of people who actually give a damn and go above and beyond. There is a lot of value in someone caring."

Peter Grainger, Co-founder of Cafepod

Brands We’re Proud to Work With

Our Mission:

Our mission is simple - help brands grow, punch above their weight and get real results. We always flex the marketing solution around your business, brand and stage of growth.

All the Ways We Support Your Brand

    • Marketing Strategy & Planning

    • Brand Proposition & Positioning

    • Communications Planning

    • Innovation Development & Product Launches

    • Market Research Management

    • Marketing Project Management

    • Marketing Resource Hire, Development & Training

    • Content Strategy & Campaign Planning

    • Content Creation & Graphic Design

    • Social Media Management (organic)

    • Community Management & Social Listening

    • Brand Partnerships & Collaborations

    • Influencer Marketing

    • Paid Social Media & Digital Advertising

    • PPC & SEO

    • Email Marketing

    • Affiliate Marketing

    • Amazon Marketing

    • E-commerce Management

    • Marketing Activation & Execution

    • Retailer & Shopper Marketing

    • CitrusAd Management

    • Sampling Management

    • Event Management

Explore Our Services
Team members at The Mind Collective digital marketing agency collaborating on campaign planning in a modern office meeting room.

Follow Us On Instagram

Say hello to Elle and Lyra, the newest additions to the TMC team! 👋 Elle joins as Marketing Executive, and Lyra as Marketing Intern - they’ll be working with our social team across a range of brands. We’re so excited to have them with u
Excited to be supporting @mawauk as they return to @tesco this Diwali season 🙌 Our team will be driving awareness through content creation, partnerships, influencer gifting, and targeted advertising 🥜✨ #MawaUK #TheMindCollective #Client #Diwali #
You’ve been doing cheese on toast wrong… and we helped set the record straight! 🧀🍞 On National Cheese on Toast Day, @leaandperrinsuk revealed that Brits have been making this iconic snack the wrong way for decades - putting their sau