Period Drinks

The test launch of a new drink that aligns to the way that you feel throughout your hormonal cycle to prove concept for global rollout.  A 100% digital test with e-commerce, email marketing, social media, content creation, influencer outreach, brand partnerships & paid digital advertising to build the brand from scratch.  Key to the launch was identifying and building a small but highly engaged community that is active within the female empowerment and de-stigmatisation of menstruation.